Bundl is a technology platform that enables the creation of combined event ticket and hotel bundles, working with ticket agents and event organisers to unlock new revenue streams. However, bundling multiple components into a "package" introduces regulatory obligations—particularly under UK and EU package travel rules—that require consumer protection in the event of supplier or operator failure.
To meet those obligations and reduce friction for ticket agents, Bundl partnered with TMU Management, leveraging TMU's Financial Failure Insurance (FFI) as the vehicle to protect consumer monies without requiring each ticket agent to adopt complex trust or bonding structures. Bundl embeds the FFI cover into its bundling flow, so every bundle sold via partnered ticket agents carries protection automatically.
The result is that large ticket agents can now offer fully compliant bundled event and hotel packages without needing to carry the financial or regulatory burden themselves. This partnership enables Bundl to scale more rapidly, expand into new markets and drive trust with consumers, while allowing agents to focus on sales rather than compliance complexity.
Bundl is a partnership platform specialising in creating combined event and hotel bundles. It connects event organisers, hotels and ticket agents to "bundle together global hotels with event tickets" and offer enhanced consumer experiences. Rather than being just a booking engine, Bundl provides the infrastructure (software, integrations and compliance) that allows ticket agents and event promoters to upsell hotel stays seamlessly with event tickets, turning the "event effect" into higher yield and ancillary revenue.
Although Bundl works with a variety of clients across the events ecosystem, its model is particularly suited to large ticketing agents that have significant volume and allocations. Bundl's value proposition is to bring the bundling capability, along with integrated consumer financial protection, so that these agents don't need to build the compliance or back-end themselves.
Because a "bundle" of event and hotel qualifies under many jurisdictions' package travel regulation frameworks, Bundl and its ticket agent partners must ensure consumer protection if a supplier or operator fails. Without this protection, regulators could penalise operations, and consumer trust would suffer. For large ticketing agents, managing this protection internally (through trust accounts, bonding, or insurance) is operationally heavy. It requires capital backing, compliance oversight, reconciliation and legal frameworks. Many agents were deterred by the burden of managing these mechanisms for each event or geographic market.
Bundl recognised that to scale its bundling offering across many agents, regions and events, it needed a turnkey, embedded protection mechanism that shifted the burden off agents. It had to ensure the consumer protection requirement is met, while not impeding speed, margins or flexibility of bundling operations.
Key challenges included:
Failure to solve these would either force agents to absorb the regulatory burden themselves, or limit Bundl's growth due to compliance constraints.
TMU and Bundl collaborated to embed financial failure insurance into Bundl's bundling infrastructure, making protection a default component of every event and hotel bundle sold through ticket agents.
Key elements of the solution include:
With this architecture, Bundl and TMU provide a fully packaged, compliant solution. Ticket agents can upsell bundles with minimal friction, consumers gain assurance, and Bundl scales across markets.
The rollout followed phases of design, pilot, integration and scaling:
Challenges included mapping diverse hotel and event supplier risk profiles into a consistent underwriting model, and ensuring that last-minute changes (such event postponement or hotel cancellations) were captured in the protection layer. Bundl and TMU instituted exception workflows and real-time alerting to manage those edge cases.
Since deployment, Bundl has unlocked several important benefits:
Overall, the partnership has turned potentially burdensome regulatory compliance into an enabler of growth, allowing Bundl and its agent network to scale event and hotel bundling with confidence.
"Integrating TMU's financial failure insurance into Bundl was transformational. Our large ticket agent partners can now offer event and hotel bundles with complete regulatory protection, without assuming the compliance burden themselves. The seamless automation and portfolio underwriting model has given us the confidence to scale more rapidly across markets."
This partnership underscores several strategic insights:
If you need insurance that’s built around how your business really works, TMU Management is ready to help. Our team is here to explore your challenges, understand your risk exposure and build a bespoke solution that fits your strategy.
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