Trust My Group has announced a global rebrand to ensure its propositions are clearer to the trade.
The restructure of the company, which provides financial protection and payment solutions in the travel sector, aims to create clearly defined specialist brands with separate websites.
Trust My Group remains the parent brand, under which there is now Repayd, formerly known as Trust My Travel, and TMU Management.
The new Repayd brand is the merchant solution built specifically for travel companies, allowing them to take payments with financial protection embedded into the payment processing. It aims to offer a fit-for-purpose, risk-free merchant account.
TMU Management offers insurance solutions for travel companies, payment institutions and foreign exchange markets, such as protecting pipeline funds, suppliers and customers.
Its products include financial failure insurance, supplier failure insurance, supplier airline failure insurance, pipeline funds insurance, acquirer chargeback insurance and foreign exchange settlement cover.
As part of the rebrand, the group has launched new websites trustmy.group, tmumanagement.com and repayd.com to showcase each brand proposition and make it easier for travel firms to access the products they need.
The launch follows five years of rapid international growth and marks the next phase of the company's global strategy. The company now has offices in Spain, the US, Canada, Singapore and the United Arab Emirates and has a team of 27 specialists supporting clients across six continents.
Group chief executive Will Plummer said the rebrand was about "clarity, focus and the future", admitting the pace of change had led to its brand propositions becoming less clear.
"We grew fast and, candidly, our messaging did not keep pace. Some stakeholders were not sure what we did any more, and that's on us," he said, adding: "This rebrand is about changing that. Our heritage is travel and we remain experts in travel, but our capabilities now extend far beyond."
On the rebrand, he said: "The new brand structure and websites make our proposition clear, focused and easy to understand.
"Most importantly, they reflect the scale of the business we have become and the demand for the solutions we provide."
He noted the rebrand also represented the "next phase of growth" for the company.
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